Petit Poisson

Print Design // Branding

Due to the schooling nature of some fish, I was drawn toward creating a brand that was related to children. Further into the process, I became interested in the idea of catering the brand toward the mothers and fathers. So often, baby stores are branded and possess a very child-like quality – in a way that seems like they are the main consumers. Petit Poisson shifts the attention back toward the hard working mothers and fathers and creates a unique shopping experience. This upscale, one-of-a-kind boutique will assure parents they’re important too.