Brooklyn Rally

Print Design // Branding // Interaction

This human-centered design project is a challenge to create a product for a person based upon characteristics chosen and assigned randomly. The “client” assigned was a 45 year-old man from New York City, in 1925, with an interest in rally racing. This led me to create a secret society for racing enthusiasts to gather and bet on a rally unbeknownst to non-members, in the style of the 1920s. This stationery suite includes an invitation, betting cards, a driver information card, and an envelope that opens to show a map of the race. An app was also developed to realistically hold the event in modern time.